See The Shortcodes
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More Info:
If you don’t include a “backup” attribute image then the alt text will be the actual backup HTML that non-flash users will see. Otherwise they see the image specified and it has that alt text. You can also include other attributes:
- minflash (a minimum flash version, and lower versions will degrade to the backup content)
- bgcolor (to set the background color of the embedded swf)
- flashvars (for advanced users to set flashvars to send to the flash)
- params (for advanced users to set parameters such as allowing full screen and window modes)